Customer engagement technologies provider Avaya has announced the launch of ‘Powered by Avaya’ – the company’s new cloud offering. Avaya is a “global provider of business collaboration and communications solutions”. Established in 2000, the company has headquarters in Santa Clara, California, United States. Its new cloud offering is designed to “address the growing needs of mid-market companies for cloud-based communications solutions”. It will help mid-market businesses move to the cloud and “has already been rolled out with selected Avaya channel partners in the UK”. In the United Kingdom mid-sized companies generate one-third of private-sector turnover and are one of the chief drivers of new jobs. In addition, the European cloud market is expected to grow annually at a rate of 23.2%. As a result, Avaya believes there is “significant potential” for channel partners to deliver its products and services as cloud-based solutions. ‘Powered by Avaya’ allows channel partners to offer Avaya’s unified communications (UC), contact centre (CC) and video conferencing (VC) solutions “in the way that best meets their end-user customers’ needs”.
“The mid-market sector is the engine room of the UK economy, but is all too-often overlooked, with vendors either focusing on larger enterprise customers, or providing solutions that don’t deliver the scalability, resiliency, and flexibility mid-market customers are looking for,” explained Avaya’s Managing Director in the UK, Ioan MacRae. “’Powered by Avaya’ will give growing, mid-sized companies access to a robust business-grade cloud option with their UC, CC and video communications for the first time, with the same reliability and security expected by end-users and synonymous with the Avaya brand.”
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